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PROFILE LOADED
Welcome, B2B Demand Gen Strategist.

BEN KVALE

Marketer : Builder : Creative

A hybrid marketer-builder focused on designing scalable demand generation engines, strengthening marketing operations, and applying modern AI workflows across the entire GTM motion. I specialize in full-funnel demand gen, HubSpot ownership, data integrations, and AI-powered content and workflow automation — all aimed at driving measurable, revenue-aligned impact.

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Character Model - Ben Kvale
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ACTIVE QUEST

TRACE3: ASSOCIATE MARKETING MANAGER

ACTIVE

Marketing Operations & MarTech Lead + AI Center of Excellence representative owning HubSpot, Crossbeam, ZoomInfo, and ERP integration strategy for the marketing team. I build systems, workflows, and intelligence layers that improve data quality, unlock visibility across the funnel, and elevate the way Sales, Marketing, and Operations work.

  • ✓ Led HubSpot ↔ NetSuite ERP API integration, streamlining data flows, improving governance, and enabling more accurate reporting.
  • ✓ Implemented CRM-wide data deduplication strategy, restoring data reliability for segmentation, lifecycle tracking, and attribution.
  • ✓ Developed AI-driven workflows and automation, representing Marketing on the AI Center of Excellence and shaping internal AI strategy.
  • ✓ Drove Crossbeam pilot to full adoption, validating ROI and expanding its use in sales intelligence and partner GTM motions.
  • ✓ Built a new Partner Marketing paid media offering, enabling partner-funded multi-channel programs integrated with demand gen.
  • ✓ Created account intelligence, TAM analyses, and sales enablement packages by combining internal and external data sources.
  • ✓ Designed visual assets and blog imagery aligned to brand guidelines, supporting content strategy and thought leadership.
Current Progress: 1,700 XP Hours
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COMPLETED QUESTS

TAIL WIND: MARKETING MANAGER

Complete

Owned execution of all marketing channels, enhanced brand visibility, and managed key partner relationships (Snowflake, Databricks).

  • ✓ Executed multi-channel digital campaigns.
  • ✓ Managed HubSpot for email campaign optimization.
  • ✓ Led partner relationship management (Windows, Snowflake, Databricks).
XP Earned: 2,400 XP Hours

DIGI: DIGITAL MARKETING SPECIALIST II

Complete

Created and implemented inbound demand-gen programs and managed Marketing Automation reporting.

  • ✓ Implemented inbound demand-gen campaigns and activities.
  • ✓ Managed and promoted internally hosted and partnered webinars.
  • ✓ Delivered data-driven reporting on HubSpot KPIs.
XP Earned: 2,400 XP Hours

TALENCIO: MARKETING SPECIALIST

Complete

Redesigned company website (increasing sessions by 300%) and executed multi-channel marketing programs.

  • ✓ Launched double-digit LinkedIn sponsored content campaign.
  • ✓ Relaunched company email marketing platform and strategy.
  • ✓ Organized and improved CRM database (~50,000 records).
XP Earned: 5,000 XP Hours
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Active Quests
1
Currently Engaged
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Total XP
15,000+
Total Experience Hours
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SYSTEMS OWNED
12+
Critical Marketing Systems Owned
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SKILL TREE

MARTECH & REVOPS SYSTEMS

LEGENDARY

Hands-on owner of the marketing tech stack and CRM integrations.

  • ✓ HubSpot (automation, CRM, lifecycle, lead scoring).
  • ✓ NetSuite, ZoomInfo, Crossbeam, and ERP integrations.
  • ✓ Reporting, data hygiene, and funnel visibility using tools like Power BI.

AI & AUTOMATION WORKFLOWS

EPIC

Building prompt-based workflows, intelligence layers, and content ops systems.

  • ✓ Daily use of ChatGPT, Claude, Gemini, Glean, DALL·E, and Microsoft 365 Copilot.
  • ✓ Design of AI-powered dashboards, agents, and workflow automations.
  • ✓ Core member of an internal AI Center of Excellence.

DEMAND GEN & CAMPAIGN STRATEGY

EPIC

Specializing in B2B demand generation and full-funnel program design.

  • ✓ B2B demand gen and pipeline marketing across multiple industries.
  • ✓ ABM and multi-channel campaign orchestration (email, webinars, digital, partner).
  • ✓ Lifecycle marketing, nurtures, and conversion-focused workflow design.

CONTENT, CREATIVE & ENABLEMENT

RARE

Translating complex offerings into clear, compelling marketing assets.

  • ✓ Blog strategy, copy support, and visual asset/design execution.
  • ✓ Sales enablement packages, TAM analyses, and account intelligence reports.
  • ✓ Brand-aligned creative for campaigns, webinars, and partner programs.

CERTIFICATIONS

UNLOCKED

Professional credentials across marketing, revenue operations, and AI.

  • ✓ Revenue Operations certification (HubSpot Academy).
  • ✓ Inbound Marketing certification (HubSpot Academy).
  • ✓ Email Marketing certification (HubSpot Academy).
  • ✓ Digital Advertising certification (HubSpot Academy).
  • ✓ On-page and Technical SEO: Deep Dive (Semrush).
  • ✓ HubSpot-Powered Crossbeam Administrator (Crossbeam).
  • ✓ Crossbeam Partner-Manager: Supernode (Crossbeam).
  • ✓ AI Legends Foundations Certification (Trace3).

EDUCATION

COMPLETED

Formal education in Marketing, Entrepreneurship.

  • ✓ B.S. in Marketing & Entrepreneurship — North Central University.
  • ✓ A.A. in Liberal Arts & Sciences — Ridgewater College.
  • ✓ Academic honors including Sigma Beta Delta, Phi Theta Kappa, and multiple Dean's List awards.
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